Marketing strategy: A digital marketing strategy is based on a set of actions that consists of using different online marketing channels to achieve predefined objectives. Including digital marketing in a company’s communication plan is therefore essential, because it will guarantee its success.
In an ever-changing digital world, success can indeed often depend on what a company does or does not do when it comes to online marketing. Even if the traditional media still occupy a good place in marketing campaigns, they involve a major flaw: the lack of precision in the analysis of the scope and effectiveness of the strategies put in place. With digital marketing, marketers have powerful analytical tools to measure the impact of SEO or content marketing, for example.